Viral marketing dramatically increases reach and brand awareness in a short time. Since the bulk of shares are organic, you aren’t paying extra for the increased reach.

A sweepstakes is a chance promotion, where a winner is randomly selected from all eligible entries.

These are 100% legal to enter. Participant doesn’t have to worry about legality. In the beginning, it was started as a lottery system, but according to current regulation, it is just for brand promotion.

A great product is worthless to a company if their customers don’t know it exists. Giveaways help companies get eyeballs to their websites to learn about their products.

Online sweepstakes give people strong motivation to visit a company’s website, and many of those people will continue to explore the website after they’ve entered to see what the company has to offer.

Word-of-mouth marketing is more powerful than ever now that people can instantly spread the word through texts, emails, social media, blogs, and more

Contests and sweepstakes give people a reason to talk about a company and its products. For example, you might tell your friends about a giveaway they might want to enter or you might be excited about a product you won, encouraging your family to buy one for themselves.

An email marketing list is a great way for companies to strike up a dialog with you and to keep you informed about their products and services.

This is why contests and sweepstakes usually include the chance to opt-in to the sponsor’s mailing list. They might even make subscribing a condition of entering.

Companies use giveaways to get insight into how their potential customers think, spend their time, or use the company’s products.

The company can use the results of their surveys to make future advertisements more effective.

A leaderboard contest is a competition where participants get points, compete with other players, see their rank, and win rewards. Ideally, a leaderboard contest shows the points received by the players in real time, making it a truly engaging activity for all involved.

The purpose of a leaderboard is to show players where they rank in a gamified system. Those at the top enjoy the notoriety it brings; as for everyone else, the leaderboard shows them where they stand relative to their peers.

Often, the very presence of a leaderboard can elicit the desire to play. The simple goal of rising up the rankings serves as a powerful motivator to continue. People like to keep score. Understanding this and providing easy ways to do it is a great way to foster engagement in gameplay. For some, the mere sight of their rank on the leaderboard is all the reward they seek.

A great leaderboard should support relatedness, the satisfaction you get when you feel understood and liked by people you care about. You feel closer to the people you’re playing with. The opposite of relatedness is feeling rejected and disconnected.

Finally, a great leaderboard should support autonomy, the satisfaction you get when you act with a sense of personal commitment and choice. The opposite of autonomy is feeling coerced and manipulated.

Getting attention for your business on Facebook can be extremely difficult due to the enormous amount of activities and distractions on this popular platform. Creating Facebook Ads will help your business show up front and center for people who may be interested in what you have to offer. So ultimately, they:

–   Using Facebook Advertising to get more likes on a Facebook page

–   Provide instant eyes on your offers and announcements

–   Increase “Likes” on your page

–   Boost brand awareness

–   Allow quick lead generation & solid customer retention

–   Increase website traffic, phone calls, and foot traffic

–   Are a very cost-effective way to drive more sales

–   Are very flexible and can be tweaked at any time to improve effectiveness

When properly set up and targeted, Facebook Ads do work and can be extremely effective in getting more solid leads and customers. As long as you can control your budget and target appropriately, Facebook Advertising can work wonders for increasing sales and revenue.

If your target audience is spending time on Facebook, the answer is “yes.” It is a great way to connect with your true target audience.

Yes, you can set up mobile-specific ads. Just make sure that your website is mobile-friendly if your ad is directing traffic there because if not, users will be met with a slow-loading, scrambled website once they click on your ad. Since millions of Facebook users log on daily from their mobile devices, we recommend that you market to this massive audience.