Your message should answer the questions or problems that your customers face. Make sure you are writing for your readers and their interests.

From major consumer brands and retail stores to tech companies and service-oriented businesses, content marketing can help you reach out to your target audience.

First, content marketing can increase awareness of your brand, especially if the material you produce has an educational angle. As customers get to know your brand and the value that it provides through high-quality content, you can also increase customer loyalty. As you grow your brand’s base, you can also generate website traffic and drive sales.

Search engines have got better at identifying the intent of search queries which makes choosing the right keywords to drive traffic even more important.

Because organic traffic is not paid for, once an SEO strategy takes effect and visibility increases, a website will see growth in this channel.

There are more than 200 factors which are used to determine the relevancy of your pages. We don’t know all of them, but research has identified several important elements:

Backlinks: a link to a site is seen as a vote for that site. The more links a page gets, the better. Links from domains with a high authority are more valuable.

On-page factors: such as the title of the page, formatting, content, images and so on.

Domain age: as a rule of thumb; older is better.

Update frequency: frequently posting new articles or updating pages generally has a positive effect.

Short answer: probably. Getting the right message in front of the right audience is what all marketing is supposed to do, and social media might work for you. It’s not for every business, but you should learn if it’s right for you.
In some cases, not using social media marketing can actually harm a business by either not offering social proof by having optimized accounts, or mismanagement of information.

Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through your sales process.

The distribution network runs with 4 levels: your website, partners, agencies and affiliates.

Your website: Level 1

We will design and develop a website with the focus on one of your popular products/services. You should:

–   Create a sub folder or sub domain on your hosting server.

–   Provide us with hosting login information (username, password…or you can install this website by yourself)

–   Run partner, agency and affiliate program on your website

Partners: Level 2

You will create partner program with registration form on your websites. After joining your program, your partners are recommended to:

–   Download a ready-to-use website template from your hosting server

–   Install this template to their own hosting server

–   Run affiliate program on their websites

–   Use marketing tools to promote your product/service and affiliate program on their website and advertising platforms

Agencies: Level 3

If users are eligible to become an agency, they are able to:

–   Download a ready-to-use website template from your hosting server

–   Install this template to their own hosting server

–   Use marketing tools to promote your product/service on their website or advertising platforms

Affiliates: Level 4

Affiliates can generate a lot of sales for your business. To be affiliates, users need to:

–   Sign up for affiliate program on your website or your partner websites

–   Download a ready-to-use website template from your hosting server

–   Install this template to their own hosting server

–   Use marketing tools to promote your product/service on their website or advertising platforms

Buyers

Buyers can purchase your products/services on any website connected to your distribution network.

A strategic Internet marketing plan helps you get a broad view of what you want to accomplish, when you’ll do it, and how you’ll do it. Even if your initial strategy changes over time, a plan will keep you focused on what you want to achieve over the long term. Without it, you don’t have a clear path to success.

Traditional advertising is no longer the only marketing strategy. The best way to bring in customers is to have a robust marketing strategy that will make your company seem to be the premier service provider with traditional marketing and a corresponding digital marketing presence. In today’s world, people are searching for new companies, products, and services using their computers. They are spending an increasing amount of entertainment time online rather than through traditional outlets. If you aren’t where they are, they won’t be able to find you.

If you don’t have any social media accounts already, you should create some for your business. You should also try to optimize your website’s copy for search engine optimization. You can sign up for an AdWords account, or a pay-per-click account on social media and begin a campaign right away.

If all of this seems overwhelming, you can contact our experts at Bizgenz. We’ll help you put together a plan that will take your digital advertising to the next level.

Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.

We instruct our clients to update their website often when it comes to publishing new content. New content is a signal to search engines to let them know your website is relevant. Also, update your site whenever your company changes phone numbers, addresses, or hours.

We love blogs and content marketing. Blogs give you an easy way to stay in front of your target market. Publishing to blogs allows you to exercise your voice on industry topics and also post How-To content to help solve problems. While not required on your website, blogs are a great idea.

Yes they absolutely work. But you have to make sure you have the right goal for your ads and that you are measuring the right things.

Facebook has some of the most highly targeted, lowest cost per click advertising available on the internet today.

Facebook Ads and Google Ads are fairly different in the way they target people.

Google targets based on what people are typing in the search right that moment (as well as demographics).

Facebook targets based on interests that people have in their profile (Pages people have liked, Interests they may have added, and demographics targeting based on 3rd party data).