Lead generation is a vital part of generating new business opportunities and growing your business. Without some form of lead generation, your business can often struggle to keep up with those competitors who are regularly engaging with potential customers.

It’s about delivering value to your prospects through a customer-focused approach, rather than a sales-focused approach.

Many lead generation strategies can be conducted in-house by the marketing and sales departments within a business, however, in some situations outsourcing can be the best option in terms of cost, workload, and ROI.

Bizgenz does not sell the product from a sales perspective. We simply explain the solution design tools in order to get them to sign up for your campaigns. You ultimately close the deal.

Email marketing is a way of reaching many people at once to encourage them to do business with you. However, it’s important that email marketers keep their end goals in mind (sales, conversions, web traffic, etc.), and execute their strategy in a way that leads their subscribers to willingly complete the desired action. This approach builds audience trust through emails, thus increasing the sender’s credibility and getting that sender closer to their desired goal.

Email marketing is only as successful as the email list. A large email list doesn’t automatically equal success, though so make sure that you’re growing your list with the right people. If they’re not actively engaged with you or interested in what you have to say, your email marketing efforts will be for naught.

If you’re not writing something that your audience cares about, you won’t get their attention, even if you do land the email in their inbox. The emails should be directly tied to the subject line and written in a short, consistent way that makes it quickly readable and easily digested.

Yes they absolutely work. But you have to make sure you have the right goal for your ads and that you are measuring the right things.

Facebook has some of the most highly targeted, lowest cost per click advertising available on the internet today.

Check out with five reasons why you need Facebook ads:

– Your audience is on Facebook

– Facebook ads are cheap

– The targeting capabilities of Facebook are exceptional

– Facebook is effective to push on-the-fence leads down the funnel

– Facebook allows you to find new qualified leads easily

You can start applying behavioral and demographic filters on your audience to target your Facebook ads to a narrow group of people who are interested in your stuff (behavioral and interest targeting), who recently checked out your stuff (retargeting), and who can afford to buy your stuff (demographic targeting).

Maximizing the reach of your Facebook ad campaigns is key to the success of any campaign. Regardless of what your campaign goal might be – conversions, sales, or subscribers – reaching more people is the best way to achieve your desired results.

– Start with better targeting

– Retarget ads to warm leads

– Get engagement on your ads

– Write better ad copy

– Let Facebook help you

– Don’t overspend

Facebook Ads and Google Ads are fairly different in the way they target people.

Google targets based on what people are typing in the search right that moment (as well as demographics).

Facebook targets based on interests that people have in their profile (Pages people have liked, Interests they may have added, and demographics targeting based on 3rd party data).