Marketing on social media is increasingly necessary for both online businesses and brick-and-mortar stores. However, launching your company accounts on social networks such as Facebook, Twitter, Pinterest and YouTube requires more than posting. To avoid alienating potential customers, your business needs a social media strategy from day one…
Social networking has changed the way we communicate, do business, get our daily news fix and so much more. But is it really all it's cracked up to be? However, on the other hand it has also affected the society in the negative way. Just like anything which…
You probably know how important content is to the survival of your businesses in the digital age but still, considering the fact that only 9% of B2B marketers consider their content marketing to be effective, and that only 27% of all marketers have a documented content strategy, it…
By now, there’s a good chance that you’ve heard of content marketing. This inbound marketing tactic helps you attract, engage, and delight customers and prospects by delivering quality content that provides value for everyone who visits your site. Content marketing is one of the most effective, practical, and…
Content marketing can help you engage your audience and build relationships, ultimately boosting sales. However, there may be certain challenges, including thinking of good content ideas and finding the time to write it. Typically, content, digital or inbound marketing only costs around a third of what you’d expect…
Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way.…
Digital marketing is the industry which has invaded and made its mark in every nook and corner of the business. Benefits of digital marketing have revolutionized the way small businesses market their product or service. It has opened new areas of business which are purely based on the…
It may come as no surprise that the marketplace has become increasingly more digital as technology continues to evolve. The benefits of digital marketing are becoming more prevalent every day. More and more consumers are researching and buying products online. According to Forbes, 82% of consumers conduct research…
Properly marketing a brand or business today is not only limited to traditional print advertisements and online ads. Instead, there are plenty of mediums to choose from varying from email marketing to social media. Understanding the pros and cons of using email marketing and how to do so…
Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used…
