Marketing on social media is increasingly necessary for both online businesses and brick-and-mortar stores. However, launching your company accounts on social networks such as Facebook, Twitter, Pinterest and YouTube requires more than posting. To avoid alienating potential customers, your business needs a social media strategy from day one that fully embraces the personality of each network and its users.

Social media marketing might seem like it’s fairly easy to carry out. But, it does require a well-formulated strategy and an in-depth market research that gives you a good idea about the trends in the market.

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