You probably know how important content is to the survival of your businesses in the digital age but still, considering the fact that only 9% of B2B marketers consider their content marketing to be effective, and that only 27% of all marketers have a documented content strategy, it becomes very vital to remind ourselves of just the role content plays in the growth of a business.

Content marketing, like videos and infographics, is an easy, effective way to attract your audience’s attention and gain brand recognition. While content marketing is a great strategy for many brands, it’s not an effective strategy for all brands.

Content Marketing - Part 03
9.7 / 10 Reviewer
{{ reviewsOverall }} / 10 Users (8 votes)
Pros
- More content gives your site visitors a reason to stick around
- Content helps you improve search engine optimization (SEO) and online visibility
- Content marketing is cost-effective
- Targeted content can help you reach a specific audience
- Blogging and other content creation helps you bring in more qualified leads
- Publishing blogs and other types of content helps you remain competitive
- Buyers are checking out your content before contacting sales
- More content gives you more touchpoints with your leads and customers
- With content marketing, you can provide value without any strings attached
- Get more customers to engage with effective content marketing
Cons
- It can seem daunting and complicated with a high learning curve
- It is time-consuming
- Content marketing is hard work and not for everyone
- You need a lot of creativity and have diverse skills
- It’s difficult to do if you have a small team and expensive if you outsource
- Hard to attribute results
- Difficult to manage
- Takes time – not a short-term gain – has to be looked at as an investment
- Can be expensive – especially for video and podcasting content
- Still needs promoting and may need paid advertising in a highly competitive world
Summary
Content marketing, like videos and infographics, is an easy, effective way to attract your audience’s attention and gain brand recognition. While content marketing is a great strategy for many brands, it’s not an effective strategy for all brands.
Is content marketing helpful for your business?9.5
Do you believe that content marketing can boost your sales?10
Do you think that content marketing can build your brand awareness?9.5
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